Minnesota Youth Athletic Services

Minnesota Youth Athletic Services (MYAS) is the creator and manager of the Trusted Coaches youth coach program. MYAS was organized in 1991 as a 501(c)(3) nonprofit and is dedicated to using youth athletic activities as a positive child development tool. MYAS is Minnesota’s largest organization focused solely on youth athletics with more than 150,000 participants in our programs each year. Our activities are conducted for girls and boys aged 5-18, primarily in five different sports. MYAS owns no athletic facilities of its own so all of its leagues, tournaments, meets, camps, clinics and educational events are accomplished by collaborating with youth sports organizations, school districts and municipalities. Every MYAS major event (300+ events annually) is designed as a fundraiser; MYAS events raised over $2.5 million for local youth sports organizations and schools in 2014. Trusted Coaches is designed to be a “one-stop shop” to make it easier for community sports associations and park and recreation departments to provide a safe, positive sports experience for their young athletes.

The MYAS carefully recruited organizational partners to develop “best practices” online courses including:


Fairview Sports and Orthopedic Care

Fairview offers a full range of sports and orthopedic services for people of all ages and fitness levels. Their providers treat all types of orthopedic injuries and work with patients to manage chronic conditions related to muscles, bones and joints. Fairview supplied the healthcare experts (doctors, certified athletic trainers and physical therapists) featured in the concussion and first-aid videos. Fairview has been a sponsoring partner of the MYAS for over a decade.


National Sports Center

The National Sports Center (NSC) is a 600-acre, multi-sport complex that includes a soccer stadium, over 50 full-sized soccer fields, a golf course, a velodrome, a meeting and convention facility, and an eight-sheet ice rink, the Schwan Super Rink, which is the largest ice facility of its type in the world. The NSC is located in Blaine, Minnesota, and has hosted numerous National and World Championship events in soccer, hockey, figure skating, short track speedskating, broomball, rugby, ultimate and lacrosse. The NSC communications team produced and filmed the concussion and first-aid videos.


Wisconsin Sports Services

Wisconsin Sports Services (WSS) is an extension of the Minnesota Youth Athletic Services (MYAS), a 501c(3) non-profit organization created to serve the youth and adult sports populations existing in Minnesota and Wisconsin.

The organizations hold their non-profit status based on an educational foundation.  Both the WSS and MYAS offer educational programs for coaches, umpires, referees, players and parents.  The athletic programs are the “lifeblood’ of the organizations where the educational programs provide the ‘skeletal structure’.

Since it’s inception in 2013, the WSS has created many programs and state tournaments in the sports of youth basketball, youth baseball, youth fast pitch, and youth wrestling.

Several members of the WSS have been involved in the creation, development, and ongoing growth of the Trusted Coaches program.


Elevate Media Group

Elevate Media Group is an award-winning multi-media company based in La Crosse, WI specializing in video/ audio production, creative marketing, graphic design, web design, event, and post-production services. With over 45 years of multi-media experience, the team at Elevate will provide you with a product that exceeds expectations. Whatever or wherever the story is, Elevate wants to tell it. Whether it’s through the use of video, music, photography, website design or graphic design.

For more information about this topic, please contact Bill Kult at Elevate Media by calling 608.519.1893 or e-mail or visit their website at


Minnesota Recreation & Parks Association

Recreation departments are committed to providing a quality youth sports experience for participants, parents, coaches, and spectators. These departments generally offer children an opportunity to participate in various sports throughout the year. These sports programs encourage parent involvement and utilize volunteer coaches. The Minnesota Youth Athletic Services (MYAS) believes that most departments require their volunteer coaches to pass a criminal background investigation and attend some sort of coaches’ training, although sometimes it may be little more than a brief orientation and a handing out of equipment and practice schedules due to resource and time limitations.

Trusted Coaches has developed an online youth coaching program that offers a turnkey solution to help recreation departments ensure that their youth programs emphasize sportsmanship and safety, and recognize the coach as a role model.

Trusted Coaches has developed a marketing partnership with the Minnesota Recreation and Parks Association (MRPA) whereby the statewide association will receive $5 for each youth coach that registers through or is referred by a MRPA member agency. Trusted Coaches has plans to expand this nationally through all 50 states’ Park and Recreation Associations.

MRPA color

Mississippi Recreation & Park Association

Trusted Coaches has developed a marketing partnership with the Mississippi Recreation and Park Association (MRPA) whereby the statewide association will receive $5 for each youth coach that registers through or is referred by a MRPA member agency.


Louisiana Recreation & Park Association


Trusted Coaches has developed a marketing partnership with the Louisiana Recreation and Park Association (LRPA) whereby the statewide association will receive $5 for each youth coach that registers through or is referred by a LRPA member agency.


Positive Coaching Alliance®

Positive Coaching Alliance® (PCA) is a national nonprofit organization with the mission to transform youth sports so that youth athletes can have a positive, character-building experience. Founded in 1998, PCA has conducted more than 10,000 workshops for over 1,700 schools and youth sports groups, affecting more than 4.5 million youth and high school athletes. Founder Jim Thompson launched PCA in 1998 within the Stanford University Athletic Department. Positive Coaching Alliance was created with the mission to “transform youth sports so sports can transform youth.” The mission statement has since been modified to “Better Athletes, Better People.” Thompson, who served more than 10 years as the Director of Public and Global Management Programs at Stanford University, has authored eight books on coaching. PCA produced the online “Double-Goal Coaching” course.